How to Ship a Startup MVP in 6 Weeks

We've helped launch over 30 startups. Here's our proven framework for shipping an MVP in just 6 weeks.

Week 1-2: Discovery & Strategy

• Validate the core hypothesis with 20+ user interviews
• Define the single most important feature (the "aha moment")
• Create user stories ranked by impact vs. effort

Week 3-4: Build

• Ship the core feature set using our rapid prototyping stack
• Automated testing from day one (yes, even for MVPs)
• Daily stakeholder demos for alignment

Week 5: Polish & Test

• Closed beta with 50-100 target users
• Analytics integration to track key metrics
• Performance optimization for launch day traffic

Week 6: Launch & Iterate

• Coordinated launch across channels
• Real-time monitoring and rapid response
• First iteration cycle based on live user data

The Key Insight

The MVP isn't about building less — it's about building the right thing first. Every feature we cut serves the goal of learning faster.